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Laurence Fontinoy
CEO and Co founder at WOOM
Laurence Fontinoy is the CEO and Co-Founder of Woom Fertility, a prominent health tech company specializing in women's reproductive health. Founded in 2015 alongside Clelia Morales in Madrid, Spain, Woom has developed an AI-powered app that provides personalized period tracking and community support for women trying to conceive. The app has gained significant traction, boasting around 1.8 million registered users and facilitating over 156,000 pregnancies to date .13
Before her role at Woom, Fontinoy had an extensive career in marketing and management. She served as the Marketing and Communications Director for eBay Spain and held various positions at Google, including Regional Country Marketing Manager for Spain and Portugal. Her background also includes experience as a startup mentor at SeedRocket and IE Business School .245
In addition to her responsibilities at Woom, Fontinoy is currently the Global Head of Circularity at Decathlon International, a position she took on in January 2023 .2 Her educational credentials include an MBA from NYU Stern School of Business and IESE Business School .24
Fontinoy's leadership at Woom has been pivotal in establishing the company as a key player in the fertility space, particularly following its acquisition by Apricity, which aims to enhance digital fertility solutions across Europe .13
