Lauren Teixeira

Lauren Teixeira is an accomplished marketing professional with a strong background in digital marketing, demand generation, and account-based marketing (ABM). Throughout her career, she has held key roles in companies like Highspot, Braze, Kinetic Social, Nexmo, and Quantitative Medical Systems. Lauren's expertise includes managing digital marketing efforts, implementing marketing automation tools, and strategizing ABM programs.

At Highspot, Lauren serves as the Senior Manager of Demand Generation, overseeing all digital marketing initiatives, paid advertising campaigns, website engagement strategies, and account-based marketing efforts. She excels in creating integrated marketing programs that leverage various ABM tools to drive business growth.

Prior to Highspot, Lauren played pivotal roles at Braze and Kinetic Social, where she managed marketing software, developed scalable nurture campaigns, and built lifecycle programs to enhance customer engagement and drive pipeline growth. Her data-driven approach and focus on building effective lifecycle frameworks have consistently delivered results.

With a strong educational background in Ag Business Marketing from California Polytechnic State University and training in Digital Marketing from General Assembly, Lauren brings a well-rounded skill set to her marketing roles. She has a proven track record of successfully increasing brand awareness, integrating APIs for customer communication, and driving business development.

Beyond her professional endeavors, Lauren enjoys outdoor activities like hiking and plays soccer on an intramural team. She is an avid traveler who recently completed a tour of 18 countries, showcasing her adventurous spirit and love for exploring new cultures.