University of Oklahoma

Vice President, Marketing & Communications at Tulsa Regional Tourism

Sapphire Marketing & Communications Consultancy

Founder and Principal

Led Corporate Communications, Brand, Design, Public Relations, Social Media, and Customer Marketing for industry-leading SaaS provider.

Tealium

Head of Corporate Communications

Directed marketing and communications strategies for Tulsa place-making; positioning Tulsa as a destination for meetings, groups, sports, film projects, live music, and leisure travelers.

Tulsa Regional Tourism

Vice President, Marketing & Communications 

Account lead for the firm's renewable energy accounts

sixPR

Senior Account Executive

Yahoo

Lead, Client Solutions

- Responsible for GTM (Go To Market) materials development for Yahoo's premium properties: Sports, Finance, News, Lifestyles & Entertainment
 - Collaborated with insights, sales, product, editorial, marketing and partnerships to fully own materials development
 - Materials leveraged both to educate and excite sales about properties and opportunities, as well as used during client meetings to pitch properties and opportunities
 - Key focus on story-telling and leading with data and insights
 - Produced 25 sets of GTM materials from March - December '16

Senior Property GTM Lead

Created insight-based, custom, strategic advertising solutions for Retail and QSR clients across Yahoo offerings, including: mobile, video, native, social, content marketing and ad network
Responsible for broad product knowledge base in order to guide the development of strategic solutions and custom ideas over $500k presented in customer pitches and strategy sessions, as well as the creation and presentation of communication materials.  
- Insights-led selling and formation through research and leading organizational brainstorms.  
- Expert seller for the company’s content marketing engine solution.

Senior Manager, Integrated Marketing Solutions

Strategic solution development, customization and communication via insights application and creative idea generation with an emphasis on the Travel category.
Core focus on leadership & relationship-building across the organization in order to generate never-been-done-before programs from scratch with tight turn-around times.

Solutions Strategist

Managed publishing activation plan development for 14 blue chip accounts, (Allstate, RIM, Luxottica, LEGO, Nintendo, UTC, Disney Destinations, Best Buy, Harley-Davidson, Kellogg's, Heinz, Del Monte, Sara Lee and Beef) overseeing 22 supervisors and associates. 
Led the digital education of our group’s publishing activation experts. 
Ensured publishing plans aligned with overarching strategic communication goals. 
Negotiated corporate deals and rate negotiations with budgets totaling over $80 million.  
Managed outgoing client communications and regularly presented marketplace updates and emerging media trends to top clients and top agency management.  
Ensured most relevant publishing marketplace updates were in the hands of our strategy counterparts, in order to educate our clients about emerging media opportunities and the latest technological advancements in the marketplace. 
Managed high-level execution of multi-platform (digital, print, events, social, etc.) programs for clients.
Named to min’s 15 to Watch List - November '10 
Member of 5-person Starcom Mobility Task Force - laid the groundwork for the agency to approach the space of Mobility as strategically, and with as many guidelines in place, as possible
Received “Above Target” overall rating (top 15% of the agency) – November '10

Starcom MediaVest Group

Associate Director

Responsible for Allstate’s Corporate Advocacy, Exclusive Agent and Specialty Lines campaigns (strategic planning and digital, OOH and publishing activation) with budgets totaling over $12 million. 
Gave dozens of presentations to top Allstate media clients and Starcom CEO during this rotation. 
Wrote three internal agency award submissions that went on for global consideration. 
Considered a go-to person for excellence in written communication within the agency. 
Co-led a new business pitch for Starcom among a number of partner companies. Worked directly with top management across multiple partner agencies to contribute the media recommendation for the pitch. 
Planned, developed and executed agency-wide political debate including Editor-at-Large of The Week magazine and political contributors from Newsweek, Wall Street Journal and U.S. News & World Report.
Received “Above Target” overall rating (top 15% of the agency) – December ‘08 and December ‘09. Won internal, persuasive essay contest in order to earn a free mobile device which would further my knowledge in the mobile media space.

Strategy Media Supervisor

Responsible for Allstate's print activation across all national and local initiatives. Supervised two media associates and one media coordinator while managing all print campaigns and projects across the portfolio, with budgets totaling over $60 million. 
Publishing Activation Group's newspaper/ trade vertical expert, as well as the Newsweekly and Mobile categories’ Brand Steward.

Activation Media Supervisor

Member of 8 person team responsible for local strategic planning for Washington Mutual. 
Conducted extensive product specific research that led to key insights which were presented to the client and directed the national campaign for specific small business banking products. 
Served as main point of contact for out-of-home sales representatives; established and maintained working relationships with over 50 unique representatives through email, phone contact, and face-to-face meetings.  
Developed strong skills in analyzing, interpreting, and drawing key insights from data.

Strategy Media Planner

Project lead for research, magazine title selection, negotiation and investment in five vertical markets of technology industry (Oracle Corporation) with budgets totaling over $1.3 million. Completed intensive 3 month SMGU training program with mastery of media math skills and instruction in planning and buying for all media types.  
Served as main point of contact for all print sales representatives; established and maintained excellent and professional working relationships with over 50 unique representatives through email, phone contact, and face-to-face meetings.  
Internally rated “Towering Strength” in category of Relationship Building. 
Publishing Activation Group Product Council Award “Excellence in Flawless Fundamentals” 
Developed and enhanced computer skills with extensive knowledge in using and interpreting data from Nielsen AdViews, MRI/IMS and SRDS; Advanced Skill set with Microsoft Office Suite.

Lauren Snedden