Lauren Scott-Harris

Lauren Scott-Harris is a seasoned communications expert and entrepreneur, recognized as the founder of EARNT, a unique platform designed to connect consumers with brands through impactful community initiatives. With over 20 years of experience in public relations and communications, she previously established her own agency, Scott Ideas, which later rebranded to RE: Agency. This agency has collaborated with notable startups, including Headspace and onefinestay.145

EARNT Initiative

Founded in 2022, EARNT aims to harness people's enthusiasm for brands to support various causes. The platform operates on a model where consumers can earn exclusive rewards by engaging in community service or environmental actions, such as participating in beach clean-ups or volunteering at food banks. This approach creates a mutually beneficial cycle for brands, causes, and consumers, promoting both social responsibility and consumer engagement.124

Scott-Harris conceptualized EARNT over a decade ago, driven by the belief that individuals are willing to invest their time in meaningful actions if they receive something valuable in return. The initiative has gained traction, with activations in both the UK and North America, and has been well-received by participants who appreciate the opportunity to contribute positively while accessing unique experiences.134

Personal Insights and Philosophy

Scott-Harris emphasizes the importance of community and mental health in her work, believing that collective actions can alleviate feelings of hopelessness associated with global challenges like climate change. She advocates for small, actionable steps that individuals can take to feel empowered and connected to their communities.23

In her journey, she has drawn inspiration from various mentors and has highlighted the significance of passion and belief in one's mission as key drivers for success. Her vision for EARNT is not only to create a platform for charitable actions but also to redefine consumerism in a way that aligns with social good.34