University of Arkansas at Fayetteville

Sales Executive, Leader, Entrepreneur, & Traveler - Visited 70 countries. Founder @ retailers Melonhopper.com, Black24Seven.com & Bville Ventures

Greater Orlando

Led Strategic Accounts Globally, creating and maintaining partnerships with the world's largest brands.

-  Closed complex, high-value enterprise deals with top-tier global enterprise clients (BMW, Nissan Infiniti, Heineken, etc.)
-  Successfully led Global Sales across broad territory (Asia & Europe) & effectively navigated cultural differences.
-  Built and maintained strong customer relationships, leading to renewals, expansion, and advocacy.
-  Oversaw onboarding and implementation to ensure a seamless experience for new customers.
-  Acted as a liaison between clients and our product team, effectively providing feedback, resolving complex issues, and driving continuous improvement, playing a key role in maintaining customer loyalty (and upsells).
-  Drove new business through strategic account planning, pipeline management, and tapping her vast network to bring in new business
-  Worked closely with channel partners IBM & Microsoft to develop opportunities & enhance customer experience.

Soul Machines is a ground-breaking AI company of neuroscientists, psychologists, artists, & innovative thinkers; developing tech that revolutionizes human-machine interactions.
            

    
    

    
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Soul Machines

Director, Global Strategic Accounts (Enterprise Account Executive in SaaS Sales)

- Ideating innovative e-commerce, retail, and hospitality experiences.
-  Consultant to various investment groups on new venture projects.

Remote:  -  London  -  Las Vegas  -  Guangzhou  -  Bentonville  - 

<a href="http://www.bvilleventures.com">www.bvilleventures.com</a>

Bville Ventures

Founder, Consultant

- Strategized internal Design Concepts for our hotel. Mocked up plans for lobby, rooftop, retail, F&B, & hotel rooms
-   Spearheaded efforts to bring the best retail concepts worldwide to Bentonville, AR. Built relationships with founders, flew them to our HQ to meet team & tour city
-   Negotiated partnerships and presented plans for the future

Runway Group

Consultant

- Successfully founded and rapidly grew <a href="http://Melonhopper.com">Melonhopper.com</a>, an e-commerce retailer specializing in pastel fashion, into a highly sought-after shopping destination among the millennial demographic.
-  Demonstrated exceptional leadership skills in sales, brand strategy, and establishing successful partnerships with renowned retailers (Dolls Kill, Zappos, 6pm, and Beserk).
-  Constructed and nurtured an organic following of 36,000+ on the Melonhopper Instagram account in less than 2 years, elevating it to the status of top pastel brand globally, collaborating with top influencers & managing these partnerships and relationships
-  Generated six-figure revenue in the first year from just one product alone, through expert product design, manufacturing, creative direction, and PR (secured coverage in top media outlets (Teen Vogue, Cosmopolitan, USA Today, Entertainment Weekly, International Business Times)
-  Oversaw all aspects of product manufacturing, from quality control to packaging, transit, and customs while working in close collaboration with local suppliers, all while being based in Guangzhou, China.
-  Implemented innovative marketing initiatives, including partnerships with <a href="http://Zappos.com">Zappos.com</a> and the Life is Beautiful festival, leading to over 500,000+ media impressions (over a 3-day period) and a massive increase in brand recognition. Included flying top social media influencers to Las Vegas to host an immersive Melonhopper booth experience at LIB.
-  Led creative direction for social media, photo shoots, website design, & marketing campaigns. Managed cash flow for production & investor relations
            

    
    

    
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Melonhopper.com

CEO, Founder

- Exceeded annual revenue targets by 211%, contributing to high 7-figure revenue in the first year.
-  Spearheaded the re-launch of Private Label portfolio, focusing on price point & gross margin profitability.
-  Onboarded 100+ new suppliers, resulting in tremendous sales and revenue growth.
-  Developed and executed a Customer WOW! Program, increasing customer loyalty and sales through gifts and surprises for existing customers.
-  Projected annual financial growth targets & weekly forecasts to Amazon.
            

    
    

    
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Zappos Family of Companies

Director, Private Label Clothing

- Led Merchandising efforts for Zappos’ first Pop-up Shop experience; major PR coverage
-  Managed team of buyers to curate product selections for all store sections
-  Conceptualized merchandise layout and product flow
-  Presented idea of going “inventory-free" for our 20,000 sq. feet pop-up shop experience. This was 1st time a big-box retailer launched a retail location with a fully virtual shopping experience

Project Manager, Zappos Pop-Up Shop

- Consistently exceeded sales targets (141% increase YOY) by analyzing buying patterns, sales history, & trends, and utilizing market data to inform purchasing decisions.
-  Successfully negotiated favorable pricing, dating terms, co-op/marketing, line item discounts, and lead times.
-  Sourced new suppliers and identified market trends through extensive travel for vendor meetings & trade shows.
-  Launched a new product portfolio (Prom) to drive growth and increase sales, expanding the company's product offerings and meeting customer demand. Created one of the most successful new categories in clothing.
-  Built and maintained strong relationships with vendors, ensuring a smooth and efficient procurement process
-  Managed product purchasing and launch timelines, working closely with cross-functional teams like marketing.
-  Assessed vendor & product performance, offering recommended improvements, ensuring high-quality products.
-  Led Creative Direction for photoshoots, set design, outfits, and styling.
-  Designed new landing pages for women's dresses, wedding, and prom categories In collaboration with UX & engineering teams
            

    
    

    
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Buyer, Women’s Dresses, Prom, Sportswear

Assistant Buyer, Women’s Dresses

- Ran production dept from pattern-making phase to completed production samples
- Sourced fabric and trim for all domestic garments
- Fit sessions - ensured garments met original concept, fit & quality expectations
- Negotiated with factories on pricing and timing
- Ran semi-annual Betsey 'sample sale' in Times Square
- Organized & ran Betsey Johnson's SS12 Fashion Show at Mercedes Benz NY Fashion Week
- Ordered trim, price tags, main/size labels, poly bags & hangers
- Systematized filing procedure for invoices, POs, packing slips, and cost sheets
            

    
    

    
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Lauren Randall