Lauren Rahlfs

Lauren Rahlfs is a seasoned cross-channel marketing strategist with over a decade of experience crafting comprehensive media strategies for renowned brands like Gap, Banana Republic, Nintendo, and Toyota Scion. They are dedicated to forming strong connections between brands and consumers through cohesive media solutions that fuel growth and achieve business objectives.

With a Bachelor of Arts degree in Sociology from the University of California, Berkeley, Lauren has a solid academic foundation for understanding human behavior and social dynamics, which enriches their strategic approach to marketing.

Throughout their career, Lauren has held key positions such as Integrated Strategy Director and Associate Strategy Director at PHD, demonstrating their expertise in cross-channel brand strategy encompassing digital, TV, radio, OOH, and print media. Known for their meticulous attention to detail and commitment to team collaboration, Lauren excels in research, data analytics, and end-to-end account management.

Lauren Rahlfs' professional journey includes roles at reputable organizations like Optimedia US, Eleven, Inc., Duncan/Channon, Venables Bell and Partners, and Engine Company 1, where they honed their skills in media planning, communications strategy, and account management. Additionally, their experience as a research assistant at the University of California at Berkeley showcases their dedication to continuous learning and academic pursuits.

Driven by a relentless pursuit of knowledge, Lauren is a self-starter with a proactive attitude towards achieving objectives. Their career trajectory highlights a passion for building strong brands, leveraging various media channels to reach target audiences effectively, and driving results that align with business goals.