University of Massachusetts Amherst

Founder, Merriam Digital Inc. / Co-Founder, WIMMIES (Women in Media)

Co-Chair of Community Partnerships for the Hermosa Beach Education Foundation. The Hermosa Beach Education Foundation (HBEF) is a 100% nonprofit volunteer-led fund-raising organization whose focus is to meet the Hermosa Beach city school district’s educational needs by bridging the gap between government funding and providing a high quality education to our students.

Hermosa Beach Education Foundation

Co-Chair of Sponsorships, Executive Board of Directors  

Merriam Digital is passionate about helping businesses identify, build, and execute their revenue and marketing strategies. Through our collective of female executives from top tech platforms, digital-first companies and brands, we specialize in helping your company better reach millennial females, families and moms. Our areas of expertise include digital media, branded content, and influencer marketing.

Merriam Digital Inc.

Founder

At WIMMIES, we believe that who you know is as important as what you know. Our mission is to help women elevate their careers by meeting other women in the digital advertising industry. Through our events, we strive to create an intimate environment that inspires free discussion and friendship. Learn more at wimmies.co.

WIMMIES

Co-Founder

Merriam Digital is currently helping oversee strategy and execution for all things related to digital talent and influencer marketing at Mattel.

Mattel, Inc.

Influencer Marketing Partnerships

Merriam Digital was hired to help Fin Tech Company Nav.it evaluate, design and execute it's go-to-market business strategy. This included storytelling, budgeting and execution. Business development and strategic partnerships. Operations. Networking and Fundraising Assistance. Content Recommendations and App Growth.

Nav.it

Sales & Marketing Strategy, Business Development, Operations 

Merriam Digital was hired by Trending Family to help evaluate and consult on TF's go-to-market advertising strategy and revenue model including sales materials, campaign pitches, staffing, and revenue growth strategies.

Trending Family | Influence families through video.

Sales & Marketing Strategy

Kin Community

Vice President, Sales

Senior Director, Client Services & Branded Entertainment

Director Client Services

Senior Account Manager, Sales

Responsible for managing all aspects of DECA’s digital media advertising campaigns, including branded content production from DECA studios and online media advertising buys with top media agencies and leading consumer product brands.

Account Manager, Sales

Manage global sponsorship and naming rights sales development initiatives for premier sports and entertainment properties including the New York Jets &amp; Giants, the Los Angeles Memorial Coliseum, and London’s Tottenham Hotspur Football Club.

Wasserman Media Group (WMG), LLC

Manager, Sales Development

Advised PGA Tour corporate sponsor Northern Trust on all title sponsorship components surrounding the annual Northern Trust Open at the Riviera Country Club in Los Angeles, California. Aided client in creating and executing strategic marketing initiatives to drive local and national brand awareness.

Consultant

Worked alongside director of marketing to create and execute marketing, public relations, and branding campaigns for top action sport film studio, Studio411 and online content aggregator/sports portal, SportNet.com.

Marketing Coordinator

Worked as an account executive and sales manager for Essex Services, one of the oldest and largest staffing companies in New York City. Day-to-day responsibilities included servicing Manhattan-based corporate clientele with their temporary staffing needs, cold calling and inside sales to generate new business, and training and managing junior sales representatives. During my 18 months at Essex I was awarded monthly highest-sales several times and increased revenue in my account book by 60%.

Essex Staffing Services

Sales Manager

Worked as a freelance public relations professional for ESPN’s X Games, covering the summer and winter events in Los Angeles, California and Aspen, Colorado for four years. Duties included running onsite public relations initiatives for select events, interviewing top medaling athletes, and facilitating media requests.

Lauren Merriam