Lauren McKinnon

Lauren McKinnon is a highly experienced digital and data specialist with over 10 years of experience in the industry. She has a proven track record of evaluating and advocating for the utilization of smart partners and technologies that are changing connected media ecosystems for the better. Lauren's competencies include MarTech Platform Sales, Strategic Partnerships, Diverse Partnership Range, Technical Acumen, Entrepreneurial Approach, and Group Proficiency Building.

Lauren studied Journalism and Mass Communications at the University of South Carolina. She has held several key roles with leading organizations in the industry, including Senior Sales Director, East at PLAYGROUND XYZ, Senior Sales Director at PlaceIQ, Sales Director, Northeast at Samba TV, Associate Director, Connected Platforms at PHD, Account Executive at Mode Media (Formerly Glam), Digital Media Supervisor at Mediaedge, Senior Online Planner at Mediaedge, Junior Online Planner at Mediaedge, and Intern at The Adams Group.

Lauren's expertise lies in evaluating and advocating for the utilization of smart partners and technologies that are changing connected media ecosystems for the better. She has demonstrated her ability to build strategic partnerships with agency holding company & client direct relationships. She has a comprehensive range of diverse partnerships, including enterprise, direct sales, programmatic/PMP, audience, & social buying; consumer analytics, attitudinal + attribution research, device mapping, data privacy & onboarding practices, programmatic marketplaces, marketplace analysis & strategy, robust network mapping, GTM pitch co-development, thought-leadership & training.

Overall, Lauren brings a unique and well-rounded skillset to the table, making her a valuable asset to any organization looking to expand its digital presence and implement successful data-driven strategies.