Lauren Lee

Lauren Lee is a highly motivated individual with strong communication skills, who excels in independent and organized work. In 2019, Lauren received the Merkle Excellence in Digital Experience & CRM Award. She holds a Master of Arts (M.A.) in Applied Communication Studies from the University of Arkansas at Little Rock and a Bachelor of Arts in Mass Communication, Broadcast Journalism, and Marketing from the University of Central Arkansas.

Lauren's Master's Project titled 'Positive Communication and Breastfeeding' delves into the effective communication strategies employed by lactation consultants to support new mothers in breastfeeding. This research aligns with Dr. Julien Mirivel's Model of Positive Communication and explores the pivotal role of communication in facilitating successful breastfeeding experiences for new mothers.

Currently, Lauren Lee serves as the Senior Director, Vertical Lead Digital Messaging at Merkle. Her specialization lies in Email Operational Excellence, Pharma Email/Digital, FiServ Email/Digital, and TME Email/Digital solutions. With a background that includes roles such as Account Director, Senior Account Manager, and Email Coordinator at Merkle, as well as positions at Zeta Global, Acxiom, and Dillard's Inc., Lauren brings a wealth of experience to her current role.

Lauren has a diverse professional background that spans across various organizations such as Merkle, Zeta Global, Acxiom, Dillard's Inc., and legal and media internships at Lance Wright & Holly Meyer, Euro RSCG, and KARK 4. Her expertise in vertical leadership, account management, digital solutions coordination, and email marketing makes her a valuable asset in the digital messaging landscape.