Bentley University

Vice President of Customer Success at Measured

Prescient AI

Head of Customer Success

Measured

Vice President of Customer Success

Senior Director of Customer Success

Director, Customer Success

Responsible for product strategy, development, and pipeline for C3 Metrics’ attribution platform utilized by enterprise clients.

Directly managing a team of a dozen software developers and data analysts that is responsible for maintaining and building the platform while fostering their career development.

Spearheaded and awarded an industry viewability accreditation, that met viewability standards for reporting and measurement as regulated by the Media Ratings Council and Ernst & Young (EY).

C3 Metrics

Director of Product Management

Wagz, Inc is a smart pet technology company focused on building the only system that delivers a completely connected pet lifestyle.

My responsibility as the Digital Marketing Director was focused on user acquisition across the following channels; Email Marketing, SEO, SEM, social and display.

Wagz, Inc

Digital Marketing Director

Causmo is a platform designed for non-profits to understand more about their donor profile. In my role as an advisor, I provided expertise around marketing and advertising technology to Causemo’s leadership team to build a marketing automation platform for various local non-profits.

Causemo

Advisor

Operated as liaison between product, sales and engineering requirements to develop and implement the go-to-market plan for Pandora’s audio and video products.

Worked with Pandora’s agency clients on an ongoing basis to understand how they were utilizing the products and how they could be refined and updated to meet market requirements. 

Facilitated multiple market requirement documents for various ad products, which were presented and agreed upon various internal senior leaders.

Pandora

Senior Manager, APM

Brought programmatic experience to Pandora to build their programmatic operations practice from its infancy alongside senior leaders at Pandora to drive an incremental $32M in display revenue for 2016. 

Partnered alongside our largest strategic vendor, Google, to develop Pandora’s full programmatic offering from enhanced dynamic allocation, DFP first look, programmatic guaranteed, on-demo and viewability measurement.

Manager, Programmatic Accounts

Launched the West Coast Media Analyst team and managed the media specialists to develop custom programmatic marketing campaigns leveraging an array of tactics to hit client specific goals.

Strategized directly with marketing executives to develop and deploy a customized marketing program across multiple platforms. During and post campaign, I provided data driven analytical models to determine real sales tied to the campaign as well as other tangible ROI data.

Accordant Media

Director, Trading Strategies, West

Managed multi-platform programmatic media marketing campaigns for direct clients such as Zipcar, Care.com and Seamless to help achieve KPI goals, manage spend and drive results across their multi-channel approach.

Designed custom reporting portals, made optimization recommendations, and provided clients with weekly campaign performance insights. Reports provide real time feedback on effectiveness to clients, as well as manage the inventory for media purchases.

Senior Media Analyst

Managed marketing campaigns across multiple DSPs including Appnexus, DoubleClick Bid Manager and Turn. 

Worked with the client results team during pre- and post-launch campaign to provide campaign recommendations, optimization insights and resolutions.

Media Analyst

Nicusa was a value-focused investment fund, where I worked directly with Senior Portfolio Manager to find and invest in clean energy, technology and software sectors.

Published investment research in popular value investing publications such as Value Investor Insight and Value Investors Club, both very well known in the investing community.

Nicusa Capital

Senior Analyst

Created various pitch books and one-page documents to market clients to the financial community. Helped raise millions of dollars for various software and medical technology companies via private placements, IPOs and secondary financial offerings. 

Worked directly with C-level executives in all of the transactions to ensure details were executed in both an ethical and effective manner.

Lauren Lannan