Lauren Hicks

Lauren Hicks is a seasoned marketing professional currently serving as the Director of Global Entertainment Marketing for Jordan Brand at Nike.12 Based in Portland, Oregon, she brings extensive experience to her role in the sports and entertainment industry.2

Professional Background

Lauren Hicks has built a strong career in marketing, with a particular focus on the intersection of sports, entertainment, and brand management. Her current position at Nike involves overseeing global entertainment marketing strategies for the iconic Jordan Brand.2

Education

Lauren holds a Bachelor of Science and Commerce degree in Marketing from Santa Clara University's Leavey School of Business.1 This educational background has provided her with a solid foundation in business and marketing principles, which she has successfully applied throughout her career.

Professional Network

As a well-connected professional in her field, Lauren has established a network of over 500 connections on LinkedIn.1 This extensive network likely contributes to her effectiveness in the entertainment marketing space, where relationships and industry connections are crucial.

Role and Responsibilities

In her role as Director of Global Entertainment Marketing for Jordan Brand, Lauren Hicks is likely responsible for:

• Developing and implementing global marketing strategies
• Collaborating with high-profile athletes and entertainers
• Overseeing brand partnerships and promotional campaigns
• Ensuring the Jordan Brand maintains its prestigious position in the sports and lifestyle markets

Her involvement in projects such as the DJ Khaled x Jordan Brand collaboration demonstrates her influence in creating impactful marketing initiatives that blend sports, music, and popular culture.3