Lauren Hefferon is a successful entrepreneur who has built two companies from the ground up. She studied at Cornell University and Massachusetts College of Art, where she majored in illustration and graphic design. Her passion for cycling and photography led her to create Ciclismo Classico, a company offering bicycle tours in Italy, France, Spain, Ireland, Austria, and Argentina. The company's tours feature native guides, high-end rental bicycles, one-on-one coaching, and educational immersions that allow travelers to explore and learn about a place through cycling. Under her leadership, Ciclismo Classico has become the leader in the bicycle tourism industry since 1988, and received numerous awards.

Lauren's second company, Travel Vision Journeys, is a newer venture that uses photography as a lens of learning and discovery. The company offers active photo vacations that immerse guests into the nature, culture, and landscape of the most stunning places in the world. Lauren's personal vision is to make the world a better place through offering inspirational and transformational bicycling and photographic travel experiences. Her core values of the love of the outdoors, deep curiosity, improving and sustaining optimum health, capturing new adventures, seeking cultural connections, and sensory experiences reflect in her work.