Lauren Hefferon

CEO at Ciclismo Classico

Lauren Hefferon is a prominent figure in the adventure travel industry, known for her innovative contributions to bicycle tourism. She is the CEO and Founder of Travel Vision Journeys, a company that specializes in unique photo adventure tours, particularly in South America, including destinations like Argentina and Brazil.1 4 5

Background and Education

Hefferon graduated with a degree in Anthropology from Cornell University, where she also developed her passion for cycling. This interest began in her youth after a skiing injury led her to explore biking as a means of staying active and fulfilling her wanderlust.2 3 She furthered her education in fine arts and photography while living in Florence, Italy, which significantly influenced her career path.1 2

Career Achievements

In 1988, Hefferon founded Ciclismo Classico, a pioneering bicycle tour company that has become a leader in the adventure travel sector. Under her leadership, Ciclismo Classico has received numerous accolades, including recognition from Outside magazine and National Geographic Traveler for its exceptional travel experiences.2 3

Hefferon is recognized not only for her entrepreneurial spirit but also for her advocacy in cycling. She actively supports various cycling initiatives, such as Rails to Trails and Bikes Belong, and has been involved in educational programs promoting bike tourism.1 3 Additionally, she founded the Ciclismo Classico Bike Travel Film Festival and has served on panels at significant industry events like the National Bike Summit.2 3

Philosophy and Impact

Lauren Hefferon's philosophy centers on the transformative power of bicycle travel. She believes it fosters engagement with local cultures and enhances personal well-being through active exploration. Her work continues to inspire others to embrace cycling as a lifestyle and means of travel.1 2

In summary, Lauren Hefferon is a visionary leader in the travel industry, combining her passions for cycling, education, and cultural immersion to create memorable experiences for travelers around the world.