Lauren Harris

Lauren Harris Duarte is a Product Manager at Mercedes-Benz USA, based in the Atlanta Metropolitan Area.2 She has a background in product management and has been involved in various digital initiatives for the company.

At Mercedes-Benz USA, Lauren has worked on significant projects, including the award-winning New Owners Welcome Series email campaign. This campaign won the Email Hero Award for Best Email Series, demonstrating Lauren's expertise in digital communication strategies and customer engagement.1

Lauren's role involves:

Key Responsibilities

• Developing personalized communication strategies for Mercedes-Benz customers
• Improving email deliverability and engagement metrics
• Streamlining customer communication processes
• Integrating data from various sources to create more targeted messaging

Achievements

• Helped consolidate multiple communication streams into a single, more effective customer journey
• Contributed to improving email deliverability rates from 86.08% in 2017 to 95.03% in 2018
• Reduced the average time for new owners to add their VIN to the Mercedes me app from 23 days to 10 days1

Lauren is well-connected in her field, with over 500 connections on LinkedIn.2 She's also active in the creative community, having attended multiple events on CreativeMornings, a platform for creative professionals.3

Her LinkedIn profile username is indeed laureneharris, as mentioned in the query.4