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Lauren Gourley
Head of Tiktok NA SMB Marketing | ex-Meta, ex-Agency | Women in Leadership Advocate
Lauren Gourley is a strategic and results-driven leader with over 10 years of experience in building successful brands and implementing strong multi-channel communication and business plans. Gourley is a Trinity College Dublin graduate with a Master of Business Administration (M.B.A.) in Business Administration and Management, General, and an alumnus of Oklahoma City University where she earned a Bachelor of Music Business with an Emphasis in Business.
Gourley currently serves as the SBG Marketing Manager, EMEA at Facebook and previously held the position of Head of Brand Strategy, CRM, and Loyalty at CarTrawler. Prior to this role, she was the Director of Digital & Brand Strategy and the Director of Brand Strategy at Warren Douglas Advertising, where she led cross-functional teams, built thriving brands, and executed measurable results. Gourley's experience expands across various verticals, and she is highly effective in building relationships, leading teams, and working in matrix organizations.