Lauren Friedman Suits

Lauren Friedman Suits is a seasoned social media and marketing professional currently working at Adobe. Her current role is Group Manager, Document Cloud and Enterprise Social at Adobe, where she has been since July 2022.1 In this position, she is responsible for developing and bringing the Adobe Acrobat and Enterprise narrative to life on social media platforms.

Career at Adobe

Lauren has held several leadership positions at Adobe over the years:

Group Manager, Document Cloud and Enterprise Social: (July 2022 - Present) In this role, Lauren:

• Leads a team of social strategists
• Develops paid social media strategies
• Manages relationships with agencies and social networks
• Ensures Adobe Acrobat and Enterprise business maintain cultural relevancy1

Previous Roles at Adobe::

• Group Manager, Brand, Enterprise, and Global Social Strategy (June 2020 - July 2022)
• Head of Brand Social Media Strategy & Communications (January 2019 - June 2020)
• Head of Social Media Enablement & Innovation (January 2018 - June 2020)
• Head of Social Business Enablement (December 2013 - January 2018)1

Expertise and Responsibilities

Lauren is known for her expertise in:

• Developing and executing social media strategies
• Building and promoting integrated campaigns
• Reaching diverse audiences including SMB, consumer, and B2B
• Managing cross-functional relationships
• Overseeing social media activities for major Adobe events like Adobe Summit and Adobe MAX1

Personal Brand

On her Twitter profile, Lauren describes herself as a "Lover of language. Always opinionated. Pursuer (and maker) of good eats." She also mentions that she leads Brand, Enterprise, and Global Social at Adobe.24

Lauren is recognized as a social marketing authority with extensive experience working with brands.3 Her approach combines strategic thinking with a passion for innovative storytelling in the digital space.