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Lauren Fine
Assistant, Partnership Marketing at National Hockey League (NHL)
Professional Background
Lauren Fine is a dynamic professional in the field of public relations and marketing, currently thriving as part of the Partnership Marketing team for the National Hockey League (NHL) in Toronto. With a robust background that spans various roles in sports, communications, and audience engagement, Lauren has established herself as a strong communicator and an innovative thinker in the realm of marketing and sponsorship. As the former In-Game Host for the Ottawa Senators, she demonstrated her ability to connect with sports fans and engage with diverse audiences, making her a recognizable face in the hockey community.
Throughout her career, Lauren has successfully contributed to various organizations, showcasing a blend of leadership and creativity. As a co-founder of Hello Friday Marketing and Communications, she was integral in creating marketing strategies that elevated brand presence and audience interaction. Her tenure at Senators Sports & Entertainment as the Manager of Fan Engagement highlights her passion for connecting with sports enthusiasts and creating memorable experiences through interactive events and promotions. Lauren's commitment to her work is further evidenced by her diverse experience, serving in roles such as Accounts Manager at Stingray and Newcap, where she facilitated special projects that promoted engagement and awareness.
Lauren's background also includes foundational roles that have enriched her understanding of communications and marketing. Her path includes a variety of positions in the radio industry, such as Promotions Coordinator at New HOT 89.9 and Street Team Member, where she honed her skills in audience outreach and promotional campaigns. Additionally, her early career included serving as a Correspondence Clerk at Correctional Service of Canada and leveraging research capabilities as a Research Assistant at Children's Hospital of Eastern Ontario, which further diversified her skill set and experiences.
In every position, Lauren has demonstrated a commitment to excellence and a passion for storytelling, fueled by her public speaking talents and experience in event management. Her robust portfolio indicates not only her adaptability but also her sincere desire to contribute positively to the teams and communities she is part of.
Education and Achievements
Lauren Fine's academic journey is marked by a strong foundation that has significantly contributed to her professional success. She graduated with a focus on Public Relations, Advertising, and Applied Communication from Algonquin College of Applied Arts and Technology, where she gained essential skills in media relations, strategic communication, and campaign management. In addition, she holds a Bachelor of Arts (B.A.) in Psychology (Honors) from Carleton University, which has equipped her with deep insights into human behavior and communication strategies. This academic background has profoundly shaped her approach to marketing and engagement in the sports and entertainment industry.
Lauren’s educational achievements are complemented by her extensive practical experience in various organizations, where she consistently delivered strong results and fostered effective collaborations. Her ability to integrate her academic knowledge with real-world applications has made her an invaluable asset in each of her roles.
Notable Achievements
Industry Contributions
- Partnership Marketing at NHL: Currently, as an Assistant in Partnership Marketing at the NHL, Lauren plays an essential role in promoting partnerships that enhance the league's brand and fan engagement initiatives.
- Fan Engagement at Senators Sports & Entertainment: In her previous role as Manager, Fan Engagement, Lauren implemented programs that fostered community involvement and improved the overall fan experience.
- Cofounder of Hello Friday Marketing and Communications: As a co-founder, Lauren applied her creativity and marketing acumen to develop impactful campaigns that supported various clients in enhancing their outreach and communication efforts.
Event and Audience Engagement
- In-Game Host for Ottawa Senators: Her time as the In-Game Host showcased her live event hosting talent, where she engaged with thousands of fans, creating an electrifying atmosphere during games and events.
- Promotional Strategies in Radio: With roles as Promotions Coordinator and Street Team Member at New HOT 89.9, Lauren developed innovative promotional strategies that captivated audiences and maximized participation in events.
Recognition and Impact
Lauren’s multifaceted career reflects her commitment to public relations and marketing excellence. Her work in fan engagement and corporate partnerships continues to influence the industry positively.
Lauren Fine’s diverse experiences and educational background make her a standout professional in public relations and marketing. With her passion for creating connections and telling compelling stories, she is dedicated to enhancing the sports and entertainment landscape, making a significant impact in every endeavor she undertakes.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Clay isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Clay instead of Salesforce, Hubspot, and Pipedrive. Clay is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Clay can absolutely serve as your primary relationship management tool.
Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.