Lauren Fennema

Lauren Fennema is the Director of Ecommerce & Digital Marketing at FRĒDA SALVADOR, a female-founded and female-run footwear company based in Sausalito, California.12 FRĒDA SALVADOR specializes in designing footwear in California and handcrafting it in Spain, with a focus on passion-driven leadership.1

Professional Background

Lauren is an entrepreneurial e-commerce leader with a strong passion for brand storytelling.2 Her expertise lies in digital marketing and e-commerce strategies, which she applies in her current role at FRĒDA SALVADOR.

Current Role

As the Director of Ecommerce & Digital Marketing at FRĒDA SALVADOR, Lauren is responsible for overseeing the company's online presence and digital marketing efforts. She works with a team of 29 employees in a company that generates approximately $4.6 million in revenue.1

Additional Ventures

Beyond her primary role, Lauren is involved in other professional activities:

1. Co-Host: Lauren co-hosts the Metaverse Matters Podcast, demonstrating her interest in emerging technologies and their impact on fashion and retail.1

2. Chief Strategist: She holds the position of Chief Strategist at Pebble Ventures LLC, showcasing her strategic thinking abilities.1

Industry Interests

Lauren shows a keen interest in the future of fashion, particularly in areas such as resale and vintage clothing.3 This aligns with her role in the fashion industry and her involvement in digital marketing and e-commerce.

Lauren Fennema's professional profile reflects a multifaceted career in the fashion and technology industries, with a focus on digital marketing, e-commerce, and emerging trends in the fashion world.