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Lauren Bork Alicata
VP, Product Marketing & Subscriber Strategy ESPN
Lauren Bork Alicata is a versatile professional with a rich background in media and entertainment. She is a dedicated mother, an aspiring world traveler, a tennis enthusiast, and a fervent concert-goer. At present, she holds the prestigious position of Vice President at ESPN+, showcasing her expertise and leadership in the sports broadcasting industry.
Lauren's academic journey includes a B.A. in Communications from the University of Massachusetts Amherst. Her solid educational foundation has played a crucial role in shaping her successful career trajectory. She also attended Sharon High School, fostering her early passion for learning and personal development.
Throughout her illustrious career, Lauren has made significant contributions to several renowned organizations. She has served in pivotal roles such as VP of Product Marketing & Subscriber Strategy at ESPN, VP of Platform Acquisition & Fan Engagement at Disney Streaming Services, and VP of New Media Marketing & Sales Integration at Marvel Entertainment. Her leadership capabilities have been evident in her past positions as Director of Brand Strategy & Sales Integration at ABC News, Director of Sports Marketing at ESPN, and Director of Product Marketing at AOL.
Lauren's professional journey is a testament to her diverse skill set and adaptability. She has excelled in various roles, including Account Director at Brand Networks, Associate Director of Sports Management at ESPN, Media Supervisor at MindShare, and Media Planner at MPG Arnold. Her versatile background reflects her proficiency in strategic planning, marketing, sales, and media management.
In summary, Lauren Bork Alicata is a seasoned professional with a wealth of experience in media, marketing, and entertainment. Her career highlights demonstrate her strong leadership qualities, strategic mindset, and dedication to driving organizational success. With a passion for sports, marketing, and new media trends, Lauren continues to make a profound impact in the industry.