Lauren Birnbaum

Lauren Birnbaum is a highly skilled marketing professional with a background in creative strategy and consumer marketing. She studied Marketing and Entrepreneurship at Babson College and went on to earn a Master's degree in Marketing Management at the prestigious Fashion Institute of Technology. Birnbaum has an impressive resume, having held several high-level marketing positions with top companies like L'Oréal and Google. She is currently a Creative Strategist at Snapchat, Inc.

Birnbaum's expertise lies in her ability to engineer creative concepts and solutions, even within tight budget and time constraints. She is a relentless optimist, highly focused on consumer marketing challenges and always eager to rise to the occasion. Her ingenuity and resourcefulness have earned her a track record for being able to incorporate cross-disciplinary ideas to fuel innovation and introduce new concepts in the market.

As someone who is deeply curious, Birnbaum is passionate about progress and continuously strives to improve organizational processes. Her ability to conceptualize and execute complex digital marketing projects is unmatched. She was responsible for Google's first Digital Health report, which unified multiple brand metrics into a holistic view enriched by the company's digital brand framework.

In summary, Lauren Birnbaum is an accomplished marketing professional with a diverse background in strategy and consumer marketing. She has worked with some of the top companies in the world, and her expertise lies in creative problem-solving, cross-disciplinary thinking, and project management.