Lauren Begleiter

Lauren Begleiter is a seasoned marketing professional currently serving as the Senior Manager of Global Campaigns and Customer Acquisition at Fivetran, a data movement platform.1 She has a strong educational background, holding a Bachelor of Arts (B.A.) degree in Sociology and Psychology from UCSB and additional expertise in Digital Marketing from General Assembly.

Throughout her career at Fivetran, Lauren has held several positions, including Manager of Global Integrated Marketing and Marketing Campaign Manager, showcasing her growth within the company. Her role involves leveraging complex targeting and account-based marketing strategies to promote Fivetran's services, particularly to enterprise customers.1

Prior to Fivetran, Lauren gained valuable experience in various marketing roles:

• Marketing Operations Manager and Marketing Automation Specialist at ServiceSource
• Marketing Operations Specialist for the Americas at Hitachi Vantara
• Digital Marketing Specialist at Tapjoy
• Associate Marketing Specialist at The Weather Company, an IBM Business

Lauren's expertise spans campaign management, customer acquisition, integrated marketing, marketing operations, and marketing automation. She has been instrumental in Fivetran's success, helping to close $2.3+ million in new enterprise business and influencing $21 million more through her marketing efforts.12

Colleagues describe Lauren as sharp, confident, reliable, and adaptable—qualities that make her stand out as a marketing specialist.5 Her LinkedIn username is indeed laurenbegleiter, where she actively shares updates about Fivetran's achievements and industry insights.346