Lauren Barnes is a driven and collaborative individual with diverse experience in brand partnerships, advertising, and marketing. Graduating with honors in English Literature and Drama from the University of Sussex, Barnes started her career in London and later moved to Sydney, working with various global clients and launching media firsts. Barnes excels at leading teams and launching creative campaigns across different sectors and channels, including NPD, rebranding, and sustainability initiatives. She has been involved in cultural change initiatives such as the "Change the Face" of Advertising campaign, the Sydney Peace Foundation, and volunteering in the Australian Refugee Volunteer program. Barnes brings her diverse professional experience and passion for positive change to her work in Europe.