Lauren Astry Sorensen

Lauren Astry Sorensen is a seasoned professional in the fashion public relations industry, currently serving as the Vice President of Global PR, Fashion at Ralph Lauren.1 She assumed this role in July 2024, marking the latest step in her impressive career trajectory within the company.1

Career Progression at Ralph Lauren

Lauren's journey at Ralph Lauren began in January 2019 when she joined as Senior Director of Global Communications and Public Relations.1 She then advanced to the position of Head of Public Relations, Fashion in May 2022, a role she held for over two years before her promotion to her current vice presidential position.1

Previous Experience

Before joining Ralph Lauren, Lauren held significant positions in other prominent fashion houses:

• Carolina Herrera: She worked here for nearly 6 years, starting as a Public Relations Manager in 2013 and eventually becoming the Vice President of Global Marketing and Communications.1
• Ports 1961: Lauren spent about 2 years with this company, initially as a Public Relations Coordinator and later as Public Relations and Marketing Manager.1

Education

Lauren's educational background includes:

• A Bachelor of Arts in Advertising from Michigan State University (2004-2008)1
• Studies in Advertising, Marketing, and Event Management at the University of Newcastle in 20071

Skills and Expertise

Throughout her career, Lauren has developed expertise in:

• Global public relations strategies
• Fashion industry communications
• Marketing and brand management
• Event coordination, particularly in the context of fashion weeks and industry events

Her diverse experience across multiple luxury fashion brands has positioned her as a leader in fashion public relations, culminating in her current executive role at Ralph Lauren.