Lees-McRae College

York University

Communications Director at CoHo Productions

Portland, Oregon, United States

CoHo Productions

Communications Director

- Generate copy, with the aid of the operations assistant, for all promotional and marketing materials
-  Regular updating and maintenance of promotions and info on the public website and blog.
-  Work with Operations Assistant to generate content for weekly newsletter.
-  Manage regularly scheduled social media posting and strategies as well as track analytics.
-  Maintain the organization brand guide and update as needed. Ensure all marketing and promotional materials are brand-consistent.
-  Generate press release materials as well as maintain communication with local press resources; identify and maximize on press-related promotional opportunities.
-  Create quality, engaging, and brand-consistent visual content.
-  Utilize Audience View software for ticket sales, donation tracking, and to generate reports as well as provide ongoing maintenance and seasonal set up
-  Consistently identify and maximize mutually beneficial cross-promotional and in-kind opportunities.
-  Maintain customer service relationships with all past and present patrons.
-  Manage all FOH and box office personnel, volunteers, scheduling, and FOH upkeep.
-  Work with the Development Director in donor and patron outreach.
-  Provide support to the program production team both related to marketing and otherwise as needed.
-  Provide administrative support to the Artistic Director, and all administrative staff as needed.
-  Develop meaningful partnerships with co-producers and artists; point of contact between CoHo and the Portland theater community
-  Act as the main point of contact between CoHo and Portland institutions (e.g., government, media, community and not-for-profit organizations and businesses)

Communications Manager

One-man marketing team at Milagro, responsible for all incoming/outgoing communications, marketing strategy and implementation, creative direction, patron management, group sales, press relations, and social media management.

-  Guaranteed and maintained visual brand and institutional voice.
-  Set achievable timeline schedule for all deadlines and deliverables
-  Devised and implemented comprehensive annual marketing strategy & budget, as well as media planning strategies for all productions & external programs.
-  Write press releases, develop and maintain relationships with the press and oversee the distribution of all press related materials, coordinating incoming requests for information and securing reviewers for each show.
-  Managed graphic designer, serving as artistic director and project manager for all branded graphics, visuals, and printed marketing collateral.
-  Design and manage promotional and production photoshoots.
-  Responsible for all copywriting; assets include but are not limited to blogs, bi-monthly e-newsletters, website content, brochures, flyers, etc.
-  Manage the company's social media channels (Facebook and Instagram)
-  Point person for all front-of-house related matters; manage box office sales and patron database, coordinating staffing and volunteer database for shows, develop ticket sales, student matinee, group and subscription strategies.
-  Responsible for redesigning the company’s website for a new, digital marketing strategy, creating comprehensive wireframes, and drafting all website copy.
-  Coordinate external outreach and tabling events (conferences, meetings, etc.)
-  Seek new sponsorship, cross-promotional, community partnership opportunities
-  Answered the phones and provide administrative support as needed

Milagro Theatre

Marketing and Communications Director

Past clients include...

-  Octonius( CMO )
-  Downapp
-  MyLikes
-  Bots Alive
-  SteepHill Labs
-  Startup Kitchen
-  SetaRobotics LLC
-  LifeLine
-  Peninsula Dog
-  Joan Laqui Makeup Consulting

LaurelWilde.com

Digital Marketing & Social Media Strategist

First member of the marketing team at Mayfield, building the social media, community management & customer service strategy from the ground up, in preparation for the launch of our new home robot at CES 2017.

- Top 10 Tweets from CES 2017” -Pentalabbs
- Best Robot of CES 2017” -PC Magazine
- Top 10 Designs of CES 2017” -Wired
- Top 10 Coolest Gadgets we saw this year” -TechCrunch
- Top 20 Products at CES 2017” -Onalytica
- Finalist and Co-Host: Best of CES 2017” -Engadget

Responsible for overall communications, creative deliverables and quality of work in four departments: Social Media, Community Management, Customer Service and Swag:)
-   Translate company goals into → marketing objectives, into → clear, creative strategies.
-   Social Media: Built all @MayfieldRobotics & @KuriRobot SM channels from scratch. Own SM master calendar, establish & maintain the voice of both brands, copy, content creation/curation, schedule optimization, industry research, data analysis, campaign & social strategy.
-  Customer Service: One-woman CX team responsible for successful Zendesk launch during CES product reveal. Fact-checking, FAQ maintenance, outgoing email copy, real-time response.
-   Integrated SM into CX strategy for a 360°, listening-based approach to customer service.
-   Community Mgmt: Provide demos, host friends, family, notable guests & members of the press, personalized follow-up (‘SwagPacks’, handwritten notes), participate in online conversations, interact with the public (media events, CES, SxSW), building community through engagement & brand evangelism.
-   Event Planning: Book locations for media/marketing events. Event management, technical troubleshooting, sets, props, costuming, backstage organization, purchasing, catering, advertising, signage & swag.
-   Project Mgmt: Manage external vendors to design all swag for Mayfield/Kuri brands. Oversee artistic direction, production schedules, assets collection, budget, purchasing, tracking & successful delivery.

Mayfield Robotics

Sr. Social Media & Community Manager

Creative/Mad Genius, building the voice and vibe at AirGrub.

-  Built all social media channels from the ground up. (FT: Facebook, Twitter, LinkedIn, Google+, YouTube, Instagram - PT: Periscope, Blab, Klout, Pinterest, Reddit, YikYak)
-  Developed & manage all social media channels, helped grow customer acquisition traffic with a core focus on app downloads & transactions.
-  Responsible for developing 'The Voice' of AirGrub - first point of contact on all social channels.
-  Develop & manage online community - Reply to all posts ASAP, produced engaging/relevant content, helped foster & nurture community relationships. Human-to-human interaction in real-time.
-  Build, manage and execute the social side of all marketing campaigns, developing strategies for B2C marketplace.
-  Master Social Media Calendar: Own master calendar, create & curate content, monitor dashboards (Buffer, Hootsuite, Nuvi), analyzing data to improve social strategy.
-  Artistic Direction: Manage creative development of all graphics, coordinating with freelancers & external graphic designers to produce aesthetic, superior content & consistency in visual branding (images, infographic, layout, video). Basic graphics for social and blog using Canva, Sketch.
-  Copywriter: Create copy for blogs, emails, scripts, in-app copy, engaging social posts, all customer-facing media.
- Blogger: Write, edit, assemble & publish all company Wordpress blogs, coordinating with existing marketing campaigns & bi-weekly release cycles.
- Design & manage mobile app marketing campaigns (FB, Twitter, Google Ad's) on a minimum budget.
-  Collaborate with engineering team on mobile app changes. Improve user experience, visual branding, consistency, UI/UX & ease-of-use.

At the End of the Day: Responsible for leveraging the power of social media to build customer relationships, increase visibility, promote community & change the way the world travels, one hangry customer at a time.

AirGrub

Social Media & Community Manager

- Anyone can buy boxes of equipment and place labor calls, but at Event Architects our mission is to embrace a core belief of sincere customer service; to partner with our clients and help them deliver a cohesive and effective message driven by professionalism and the fusion of art and science."

-  Electrics, Stage Management, AV, Sound, Creative and Carpentry for large scale corporate events.
-  Interpret client's overall vision within a given budget, produce highest quality work available.
-  Past clients include Ebay, Yahoo, VMware, Citrix, Nordstrom, Internet of Things, Amazon, City of San Jose, Santa Clara Convention Center, California State University East Bay, various Hackathons.

Event Architects, Inc.

Freelance Lighting Creative

Live 24/7 customer support for this 3rd party online food-delivery platform.
-  Personally overseeing every step of all orders placed through the Eat24 website and/or app. 25,000+ restaurants in 750+ cities across America.
-  Organization and confirmation of all incoming orders, open communication between restaurants and customers, detailed follow-up and on-your-toes problem solving every step of the way.
-  Manage online community of irate customers in a fast-paced live chat setting, often handling up to 15 people at a time. Troubleshooting, tracking down actionable data and developing solutions on the fly.
-  Used humor and social media to moderate tone of unpleasant conversations, changing negative sentiment to positive, often provoking social action or social praise.
-  100+ "Save The Day" emails sent to the CEO under my name.

<a href="http://Eat24.com">Eat24.com</a> - "We encourage your laziness, along with a serious lack of pants at all times. Your kitchen does not love us. But we love you MORE!"

Yelp Eat24

Social Community Manager: CX Live Chat

Customer Service representative to some of Silicon Valley's most elite.
-  Providing top-notch, quality customer service to 2000+ exclusive members in this top-of-the-line, members only facility.
-  Coordinated networking opportunities, making introductions, assisting with social connections.
-  Sold wine lockers to members internally, generating profit for the company and introducing members to an insider special that suits their membership needs.
-  Event planning, account management, crowd control, creative mixology.

- The Silicon Valley Capital Club with 360-degree views on top of the Knight Ridder Building, is located in downtown San Jose - This premier private business club is the business and social center of San Jose's professional elite, where the current and future leaders of Silicon Valley build relationships to enrich the membership, the region and the world.

The Club is a unique venue that offers space for private events such as corporate meetings, weddings, networking mixers, holiday parties, cocktail receptions, or any other special event needs."
- Nicole Tran, Private Event Director

Silicon Valley Capital Club

Social Customer Service

Manage 20+ company members for this touring, non-profit children's theater company.
-  Touring stage-manager for 6 different shows throughout the year.
-  Managed tour accommodations, company vehicles, lodging and travel per diem, directions, venue coordination, maintain actor safety and general company management. On the road, Sunday-Thursday with 4-10 company members at a time, 30 weeks out of the year.
-  Assist with all set/costume/prop maintenance and/or replacement while on the road.

Summer Repertory Theater
-  Stage managed 2/4 shows (Agatha Christie's Black Coffee, The Emperor's New Clothes) during our 12 week summer reparatory season.
-  Coordinated rehearsals, managed rehearsal and performance space, generated technical rehearsal reports and all technical paperwork, maintain actor safety, ran lights/sound, called all technical cues during show.
-  Worked backstage during a third show (Around The World In 80 Days), moving set pieces, assisting with quick changes, moving props, general technical assistance.

Technical Director: Summer Theater Conservatory
-  Technical Director 2 six-week Summer Theater Conservatory programs with 60 kids, ages 8-13.
-  Worked with kids on the principals of movement, voice and acting in the mornings. Developed activities, practiced yoga, mindfulness, understanding the body and dropping into a character, playing with character voices and stylized movement.
-  Build all props, set pieces and costumes from donated materials. Everything is designed by, made by and used by the kids. Facilitated technical designs, accurate measurements and oversaw construction of 100+ technical elements for four full length plays put on by the kids at the end of camp.
-  Run lights/sound during shows (Peter Pan, The Little Mermaid, Baba Yaga, Vasalissa).
-  Facilitate all communication between company and family members.

California Theatre Center

Touring Stage Manager

Stage managed a variety of shows in multiple venue's across Canada, USA.

-  Working titles include Cats, Guys and Dolls, The Secret Garden, Godspell, Into The Woods, High Steppin' Country.
-  Manage rehearsal schedule and all rehearsals, maintain rehearsal and performance spaces, perform safety checks, maintain actor safety, general upkeep of spaces and greenrooms.
-  Run weekly production meetings, coordinate all departments of direction/design and keep company to a strict rehearsal/production schedule.
-  Call all technical cues during performances, oversee from light booth, run light board/sound board, run spot light.

Technical Work-study - Lees McRae College, 08-11
-  Lighting Design: Hang, focus, program and maintain all lighting instruments in Hayes Auditorium, re-hanging for each new design/show. Run spot light when necessary.
-  Set Construction: Help build, assemble, paint and strike 4-6 sets per year for all main stage productions in Hayes Auditorium.
-  Scenic painting, costume design, building and alteration, prop design, build, buy and alteration, general publicity and PR for performances on campus.

Arm's Length - SummerWorks Theater Festival, Toronto 2008
-  Stage managed a two month playwriting workshop to develop final product for 2 week performance during the SummerWorks Theater Festival.
-  Develop rehearsal schedule, maintain rehearsal space, coordinate with technical designers and run sound/lights during the show, prop construction and alteration, general set construction, facilitate all communication between Theater Festival and our company director.

The Drinking Age - Paprika Festival, Tarragon Theater 2008
-  Stage managed a four month workshopping, collaborative rehearsal process, with 6 other actors.
-  Assistant directed blocking for show, staged in Theater in the Round.
-  Stepped in for lead actor 3 weeks before opening after serious injury.
-  Set construction, costume design, prop construction.

Self Employed

Freelance Stage Manager

Manage $5k+ parties (Birthday, Bar Mitzvah, Sweet 16's) in three dynamic venues in Toronto.
-  Responsible for executing a flawless party plan, as envisioned by the client.
-  Design and decorate venue, create themed games and activities, oversee catering, basic bartending duties, and manage general atmosphere,
-  General chaos control, removing any unruly guests, crowd control.
-  Entertainer, Party Personality, Game Show Host, Game Facilitator, MC.
-  Increased ROI by driving sales internally, outsourcing to our community when applicable.

Loots Lounge

Party Manager

Road Manager for Touring Dance Theater Company.
-  1-3 shows a day, 7 days a week, touring Canada, USA, Mexico.
-  Managed 12 people on the road, conducting vehicle maintenance, driving and performance schedules, company accommodations, budget, costume and set maintenance, all PR matters.

Wildfire Dance Theater

Road Manager

Worked as a waiter, bartender and bar-back for 8+ restaurants in different locations to support myself through boarding school and college.

Laurel Wilde

Laurel Wilde