Laurel Bayly

Laurel Bayly is a prominent figure in the fashion industry, currently serving as the Co-Founder and Wholesale Sales Director at Matdalee Studio, Inc., a company she co-founded in December 2017. Based in Los Angeles, California, Laurel has built a robust career centered around fashion and sales, leveraging her expertise to establish and grow her business in the competitive wholesale market.

Education and Early Career

Laurel holds a Bachelor of Fine Arts (BFA) in Fashion/Apparel Design and Merchandising from the International Academy of Design, which laid the foundation for her career in fashion. She has accumulated over a decade of experience in various roles within the industry. Before launching Matdalee Studio, she served as the Director of Sales at JULES SMITH and held positions as Sales Manager at GlamHouse and Account Executive at WBC Showroom and BedHead Pajamas.12

Current Role

At Matdalee Studio, Laurel is responsible for overseeing wholesale sales, where she manages relationships with major retail accounts including Bloomingdale's, Nordstrom, and Saks Fifth Avenue. Her role involves not only sales but also strategic planning for trade shows and product presentations.23 Additionally, she co-founded Leeada Jewelry, which focuses on creating heirloom-quality pieces at accessible prices.3

Skills and Contributions

Laurel's diverse skill set includes sales management, client relationship building, and strategic marketing within the fashion sector. Her experience as a Freelance Stylist further showcases her versatility and understanding of fashion trends, allowing her to provide valuable insights into product development and market needs.12

Overall, Laurel Bayly exemplifies a blend of creativity and business acumen, making significant contributions to both Matdalee Studio and the broader fashion industry.