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Laure de Carayon
Founder Asia Loopers&China Connect | India | Speaker | Advisor |
Laure de Carayon is a prominent figure in the field of Asian business and digital marketing, particularly focused on China and India. She is the founder and CEO of two significant ventures: China Connect and Asia Loopers.12
Professional Background
Laure de Carayon founded China Connect in 2011, recognizing a gap in the European market for events focused on China's marketing and digital landscapes.1 Her journey into Chinese marketing began in 2010 when she launched a branded content section for a leading B2B media newsletter, which led to her first trip to China and interviews with top marketing and communication leaders.1
Entrepreneurial Ventures
China Connect:: This platform serves as a bridge between Chinese internet and digital marketing experts and their counterparts across Europe. The first China Connect event took place in Paris in June 2011, followed by an event in Shanghai in July 2017.1
Asia Loopers:: More recently, de Carayon founded Asia Loopers, which focuses on providing consulting, insights, match-making, and organizing conferences related to Asian markets, particularly China and India.23
Expertise and Influence
De Carayon has positioned herself as a "privileged witness of China's Golden Decade," observing and analyzing the country's rapid societal, economic, and digital transformations.1 Her work involves:
- Investigating the uniqueness of Asian markets
- Meeting with startups that have grown into major players
- Visiting important internet companies and marketers
- Organizing conferences and events to connect Asian and European business professionals
Recent Activities
In 2024, de Carayon has been active in discussing China-India relations and their significance in the global market. She recently hosted a conference on this topic, which included an interview with Jean-Pierre Raffarin.45
Laure de Carayon continues to be a key figure in bridging the gap between Western and Eastern business landscapes, providing valuable insights and connections for professionals interested in Asian markets, particularly China and India.
