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    Laura Wilson

    Global Integrated Marketplace Leader at Specialized Bicycle Components

    Laura Wilson is a professional with experience in the bicycle industry, particularly at Specialized Bicycle Components. She held the position of Global Integrated Marketplace Leader at Specialized Bicycle Components, likely in 2021.2 Her career has also included roles such as Strategic Initiatives Manager at the same company.2

    Laura Wilson's background extends beyond her work at Specialized. She has expertise in integrated marketing communications, bridging traditional and digital marketing approaches.3 Her skills encompass areas such as social media strategy, content development, and digital engagement.1

    Professional Experience

    Weber Shandwick:: Laura currently works as a senior vice president in the social media and emerging platforms practice at Weber Shandwick's Washington, DC office.1 In this role, she leverages her 15 years of experience in digital communications to create and improve integrated marketing communications programs for major brands.1

    Previous Roles::

    • Senior Director of Digital Engagement at Georgetown University
    • Global social media program management at Hilton Hotels and Resorts, ICF, and Cvent1

    Education and Additional Roles

    Laura Wilson holds multiple degrees:

    • B.A. from Virginia Tech
    • Master of Arts in Public Relations & Corporate Communications from Georgetown University
    • Executive Master's in Global Strategic Communications from Georgetown University
    • MBA in Data Analysis from Longwood University1

    She also serves as an adjunct instructor at West Virginia University's Reed School of Media and Communications and Georgetown University's School of Continuing Studies.1

    Laura Wilson's LinkedIn username is laura-wilson-36947636, as mentioned in the query.

    Highlights

    Laura Wilson | Marketing Communications | West Virginia University
    Nov 11 · weride.org.au
    Laura Wilson joins We Ride Australia Board
    Jun 11 · fipp.com
    We speak to Town & Country's Laura Wilson, a winner in 2015 - FIPP

    Related Questions

    What are Laura Wilson's main responsibilities at Specialized Bicycle Components?
    How did Laura Wilson transition from Georgetown University to Weber Shandwick?
    What are some notable campaigns Laura Wilson has led at Weber Shandwick?
    What is Laura Wilson's educational background and how has it influenced her career?
    How has Laura Wilson's experience in the sports industry shaped her marketing strategies?
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    Location

    Melbourne, Australia