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Laura Willson
Assistant, Planning at iProspect
Laura Willson is a recent graduate from Hunter College with a Bachelor of Arts who has a background in studio arts and computer science.
During her time at COOP, Laura gained over 200+ hours of experience in digital marketing, focusing on SEO, SEM, Paid Social, Media Planning, and Programmatics.
She honed her Excel skills in areas such as pivot tables and VLOOKUP, analyzing reports to provide valuable insights and recommendations.
Laura holds certificates in Google Analytics, Google Ads Search, Google Ads Display, Google Ads Video, and Microsoft Advertising.
With a passion for digital marketing, COOP has served as a crucial stepping stone in her career journey, enabling her to blend creativity and technical expertise towards her professional goals.
Her diverse organizational experiences range from roles at dentsu international, Full Contact Communications, New York City School Construction Authority, Wired Custom Lighting, and various educational and community support positions.
Laura's educational background includes studies at Saint Jean Baptiste High School, Girls Who Code, and COOP Apprentice in addition to her Bachelor's degree from Hunter College.