Laura Willis (she/her)

Laura Willis is a seasoned marketing professional with over 10 years of experience in the New York media industry, now seeking to bring her expertise to Bentonville, Arkansas.

She specializes in media planning, encompassing both traditional and digital media, with a focus on targeting underserved audiences and developing effective marketing strategies.

Laura excels in bridging strategic marketing with operational execution, demonstrating a track record of successfully connecting target audiences with brands to drive revenue growth.

With a background in management, she thrives in roles that blend strategy with tactical implementation, from initial ideation to post-campaign analysis.

As a skilled leader and attentive communicator, Laura is adept at fostering cohesive teams and nurturing individual skill development.

She holds an MBA in Marketing/Marketing Management from Texas A&M University and a BA with a concentration in Media Planning from The University of Texas at Austin.

Laura has held various strategic roles in organizations like Canvas Worldwide as SVP, Client Director, and has taught as an Online Adjunct Instructor at Brigham Young University - Idaho.

Her past experiences include positions such as Director of Strategic Partnerships and Business Development at Joe Agency, VP of Sales at Pulpo, and Partner, Strategy Director at Mindshare among others.

Laura's skills encompass developing and executing impactful marketing plans, fostering innovation in program implementation, effective communication with stakeholders, and driving positive outcomes through client-focused problem-solving.