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Laura Torres
Positioning | Product Marketing | Strategy and Leadership
Laura Torres is a seasoned professional with over 20 years of experience in product marketing, corporate development, sales, and marketing communications. She excels in creating innovative positioning strategies for B2B companies by leveraging her unique buyer-centric approach and empathy to craft purposeful narratives that drive sales and enhance market value. With a background in Systems Engineering and Sales from IBM, Laura mastered the art of translating technical details into compelling stories that resonate with executives. Her strategic leadership played a pivotal role in the successful acquisition of Calico Commerce by Peoplesoft.