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Laura Staples
Director of Product Marketing at Bazaarvoice
Laura Staples is the Director of Product Marketing - Content and Creator Solutions at Bazaarvoice. With over a decade of experience in product marketing, brand strategy, and client relations, she plays a pivotal role in leading her team to develop market analysis, competitive positioning, and go-to-market strategies for various offerings, including product sampling, creator marketing, and social commerce.13
Professional Background
- Current Role: As Director at Bazaarvoice, Laura focuses on enhancing brand engagement through innovative content strategies and creator partnerships.
- Previous Experience: Laura's career began as a Client Services Coordinator at Walt Disney World in 2012, showcasing her extensive background in client relations and marketing.5
Education
Laura Staples holds a degree from Rider University, which has contributed to her expertise in marketing and brand management.4
Contributions and Initiatives
Laura is actively involved in initiatives that leverage user-generated content (UGC) to foster authentic connections between brands and consumers. Her work emphasizes the importance of modern content creators over traditional celebrity influencers, aiming to drive higher engagement and conversion rates for brands.23
Online Presence
For further insights into her professional journey and contributions, Laura maintains a LinkedIn profile under the username laurastaples.4
