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Laura Smith
Executive Vice President Global Sales & Partnerships at Hertz
Laura Smith is the Executive Vice President of Global Sales and Customer Experience at Hertz, a position she has held since June 2020. With over 20 years of experience in the travel industry, she has significantly contributed to Hertz's growth and customer engagement strategies. Smith began her career at Hertz in 2002 in Dublin, Ireland, where she worked in various leadership roles within the international customer contact center. In 2013, she moved to the United States to lead Hertz's Customer Care team and later became the Senior Vice President of Customer Experience in 2019.134
Under her leadership, Hertz has implemented several initiatives aimed at enhancing customer safety and satisfaction, particularly during the COVID-19 pandemic. Notable achievements include the introduction of the Hertz Gold Standard Clean program, which focuses on vehicle sanitization, and a charitable initiative providing free car rentals to healthcare workers in New York City.12 Smith has also been recognized for her commitment to promoting women in leadership roles within the travel industry, earning accolades such as being named one of the Top 50 Women in Travel by WINiT by GBTA in 2021.12
In addition to her professional achievements, Laura Smith is based in Naples, Florida.56