Laura Schuntermann
Laura Schuntermann has a wealth of experience in leading innovative brand, digital, marketing, and product strategies. With a comprehensive marketing strategy and a talent for generating quality lead nurturing, Laura has become an expert in identifying and opening new channels by converting trends into opportunities and creating new markets. She is a trusted advisor that navigates all levels of an organization to increase awareness through direct, social, and digital channels, leading initiatives that drive top and bottom-line performance.
Laura's educational background includes a Bachelor of Science in History and Political Science and Master of Business Administration focusing on Marketing Management. She also studied Health Sector Management at Duke University and Creating and Executing Breakthrough Strategy at Columbia University's Business School.
Laura's professional experience includes leadership positions at Cigna, Magellan Health, Aetna, and Anthem, Inc. As Customer Advocacy and Strategy Leader at Cigna, she worked across the organization to harness the power of voice and AI, defining and launching the first-ever global health services skill in partnership with Amazon – Answers by Cigna. She also launched the first HIPAA-eligible global health services skill - Cigna Health Today. Laura's core competencies include Voice and Conversational UI, Digital Strategy and Launch, Product Development/Innovation, Advertising and Agency Management, Talent Recruitment, and Comprehensive Marketing Strategy.
