Laura Savard

Laura Savard is a brand expressionist with a deep-rooted passion for brands and branding. In 1994, Laura, alongside Mark Gallagher, co-founded Blackcoffee, a brand expression consultancy dedicated to unlocking the hidden value in brands by refining and magnifying their brand narratives. She excels in bridging the gap between brand promise and customer expectation, utilizing innovative multi-sensory experiences to animate brands.

Laura Savard specializes in brand strategy encompassing brand mapping, brand architecture, and brand positioning. She is also adept at brand identity work involving image mapping, verbal and visual identity creation, and packaging design.

Throughout her career, Laura has collaborated with renowned clients such as Acura, Boloco, Cannondale, Converse, Fox Sports, Hasbro, MTV, New Balance, Nuance, Puma, Reebok, Rockport, Salomon, Showtime Networks, Sperry Top-sider, Swarovski, Timberland, Tonka, Winston Flowers, and Zildjian, delivering exceptional brand solutions and experiences.

Laura Savard's educational background includes a Bachelor of Fine Arts in Communications Design and Packaging from Pratt Institute. She has also held the esteemed position of Brand Expressionist® at Blackcoffee®, where her innovative approaches have made a significant impact in the world of branding.