Laura Sancho

Laura Tortosa Sancho is the Chief Product Officer (CPO) and co-founder of Lative, a company focused on enhancing sales performance, efficiency, and planning for B2B organizations. She has a notable background in technology leadership, having previously held significant roles at Deloitte and Sage, where she transformed sales operations into more effective and innovative functions.12

Professional Background

• Career Experience: Laura has spent over a decade in various technology leadership positions, specializing in sales operations and enablement. At Sage, she led multiple sales operations functions, which provided her with firsthand experience in the challenges that Lative aims to address.12
• Co-founding Lative: In 2022, she co-founded Lative alongside Werner Schmidt. The company has since developed a cloud-based platform designed to automate B2B sales planning and execution, allowing companies to connect revenue plans with actual performance data in real-time.12

Vision for Lative

Laura emphasizes the need for a more integrated approach to sales planning that combines both top-down revenue targets and bottom-up performance metrics. This dual approach aims to reduce costly hiring mistakes and improve overall sales productivity.12 She has articulated the vision that effective sales management should focus on actual performance rather than just planned outcomes, which is a foundational principle of Lative's offerings.2

Personal Insights

Laura has expressed a commitment to fostering innovation within sales teams by leveraging data-driven insights. Her leadership at Lative reflects a dedication to transforming traditional sales methodologies into more efficient and effective practices that can adapt to changing market conditions.12

For further details about her professional journey, you can find her LinkedIn profile under the username laura-sancho-b3bb92209.