Laura Ragsdale

Laura Ragsdale is a seasoned entrepreneur and business leader with extensive experience in the customer experience (CX) and customer relationship management (CRM) industry. She is the founder and CEO of Envoy, a company she established in 2015 to help organizations transform their customer experience strategies.23

Professional Background

Laura's career journey includes significant roles at major tech companies:

• Salesforce: She worked at Salesforce for 7 years, from April 2003 to August 2010.13
• Zendesk: Laura served as an Account Executive at Zendesk for 4 years, from January 2011 to January 2015.13

After her tenure at these industry leaders, Laura founded Envoy in February 2015.12 Under her leadership, Envoy has completed over 500 projects and earned a reputation as Zendesk's go-to partner for custom implementations.3

Envoy's Mission

At Envoy, Laura and her team focus on:

• Providing strategy, roadmap, and implementation services to help companies harness technology disruption.2
• Transforming CX from a cost center into a major competitive advantage.2
• Pairing thoughtful customer experience design with process best practices.3

Personal Attributes

Laura is described as an energetic cyclist, entrepreneur, and mother of three.3 She values the human side of business and takes pride in Envoy's collaborative and friendly approach.3 Her passion lies in solving complex client challenges and enabling exceptional customer experiences.23

Education

Laura has pursued executive education at Harvard Business School and attended San Francisco State University's Lam Family College of Business.14

Recent Activities

As of May 2024, Laura was actively sharing insights about retail strategies for the upcoming 2024 holiday season, demonstrating her ongoing engagement in the industry.5