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Laura Puusaari
Head of Startups at Elisa
Laura Puusaari is a skilled leader, business developer, and designer with a focus on discovering new solutions to various challenges. Her strengths lie in building networks with startups, co-developing products and services, and driving innovations to support the digital transformation of businesses. She excels in leadership with empathy and coaching, creating innovations and ecosystems, new business development, customer experience strategy, service design, business design, organizational development, agile models, and project management. With experience in both consumer and corporate business sectors, Laura's educational background includes a Master of Business Administration (M.B.A.) in Innovative Digital Services of the Future from Laurea University of Applied Sciences, a Bachelor of Business Administration (BBA) in International Business from Haaga-Helia University of Applied Sciences, and an exchange program in International Business from Universidad Rey Juan Carlos. Throughout her career, she has held key roles such as Head of Startups, Service Design Lead, and Innovation Lead at Elisa, Global Development Manager of Digital Services and Development Manager at Kesko - K-Group, as well as Innovation Coach and Development Manager at OP Financial Group.