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Laura Peterson
VP, Precision at Spark Foundry
Laura Peterson is a professional with a Bachelor of Arts (BA) in Organizational Communication from Western Michigan University.
Currently, Laura holds the position of VP of Precision at Spark Foundry. Previously, she served as the Director of Programmatic at Spark Foundry and Consultant at the Media Center of Excellence at IRI.
With a robust background in programmatic media, Laura has also worked at Accuen as the Director of Programmatic Media and Associate Director of Programmatic Media.
Her experience includes roles at Tribune Interactive, where she served as the Training & Quality Manager, Training & Quality Coordinator, Team Lead in Advertising Operations, Inventory Analyst, and Ad Trafficker.
Laura's early career involved serving as a Print Production Assistant in Marketing Communications at Merchandise Mart Properties, Inc.
