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Laura Paget

Senior Director, US Luxury Marketing – Burberry and Gucci Beauty

Laura Paget is a dedicated strategic brand marketer with a versatile skill set encompassing creativity, innovative thinking, and analytical decision-making.

With a decade of experience in crafting brand and business-enhancing concepts, Laura's vibrant marketing approach consistently delivers impactful business outcomes.

She has led intricate, omni-channel marketing initiatives and successfully orchestrated integrated brand unveilings across various platforms such as paid media, digital, social, influencer, PR, in-store, and experiential channels.

Laura's educational background includes a Bachelor of Journalism Honours degree with Journalism and History Double Major from Carleton University and a Graduate Certificate in Event Management from Algonquin College of Applied Arts and Technology.

Her professional journey features roles such as Senior Manager in Brand Marketing at SEPHORA, Brand Marketing Manager at SEPHORA, Channel Strategy Manager at The Coca-Cola Company, Category Commercialization Manager at The Coca-Cola Company, Customer Marketing Manager at The Coca-Cola Company, Account Supervisor at Ogilvy, Account Executive at Ogilvy, Director of Events & Partnerships at Ottawa Chamber of Commerce, Events Coordinator at Canadian Medical Protective Association, and Meetings Assistant at Canadian Bar Association.

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Location

New York, New York, United States