Laura Paciano

Laura Paciano is a marketing leader with over 15 years of experience in business development, brand marketing, product marketing, and partnership marketing. With her extensive expertise in strategic and tactical marketing plan development, she has driven awareness, preference, and revenue for several companies in both B2B and B2C spaces. Laura has served as a company evangelist to develop global relationships that propel the brand story. She has led teams in hyper-growth environments and executed marketing tactics at every stage, from gorilla campaigns to Superbowl commercials.

Laura Paciano is a graduate in Marketing from UC Santa Barbara and also holds a Bachelor's in Economics from the University of Oregon. She has worked in senior product marketing roles at Procore Technologies, Sonos Inc., Hispanic Business Inc., and also held positions as international operations manager at UC and school director and program manager at Aspect Education.

Her key skills include Partnership Marketing, Business Development, Product Marketing, Brand Marketecture, Consumer Insights, Channel and Retail Marketing, Mobile Advertising, Tablet Advertising, Online Advertising, Interactive Advertising, Campaign Marketing, Email Marketing, Social Media, Event Marketing, Consumer Research, SEO/SEM, Website Design, Video Development, Analytics, Contract Negotiations, Key Spokesperson, Storytelling, and Copywriting.