Laura Mustard

PR and Marketing Strategist

Laura Mustard is an experienced PR and Marketing Strategist with over 20 years of experience in the interactive entertainment industry.1 She currently works as a consultant, leveraging her extensive background in executing corporate and product publicity campaigns, developing communications strategies, and building third-party relationships.1

Career Highlights

Consulting Work: Laura has been working as a PR and Marketing Strategist consultant since March 2010.1 In this role, she applies her expertise to various industries, including consumer electronics, interactive entertainment, and general technology. More recently, she has expanded her consulting services to include social media influencers, bloggers, and political campaigns.1

Gaming Industry Experience: Laura's career in the gaming industry is particularly noteworthy:

She served as the Marketing Director for ChAIR Entertainment | Epic Games from January 2006 to January 2018.1
At ChAIR, she managed brand marketing, PR, business development, and third-party communications for award-winning video game properties like Empire, Shadow Complex, and Infinity Blade.1
Prior to ChAIR, she worked as a Director at cho HighWater Group from December 2000 to January 2006, leading consumer, entertainment, and technology accounts.1
Her gaming industry experience also includes a role as Public Relations Manager at Acclaim Entertainment, Inc. from September 1997 to November 2000.1

Skills and Expertise

Laura's specialties include:

Brand management
Corporate communications strategy
Product PR
Creative writing
Third-party relationships
Business development

She has worked with major companies such as Apple, Microsoft, Sony, Google, GameStop, Sharp Electronics, Panasonic, Bad Robot, Verizon Wireless, and numerous video game companies.1

Personal Information

Laura is based in the Salt Lake City Metropolitan Area.1 She also writes about travel and maintains a presence on social media platforms like Twitter (@LauraMustard) and Instagram (@Laura_Must_Travel).1

Laura Mustard's diverse experience across various facets of the video game industry, combined with her adaptability to new sectors, makes her a versatile and valuable consultant in the PR and marketing field.