Laura Murov

Laura Murov is a seasoned professional with a background in product, strategy, corporate & business development across traditional and digital media.

She specializes in digital video, TV, advertising, and publishing, with a core focus on driving growth & monetization at top-tier brands such as Google, Channel 4, Discovery Channel, and The Guardian.

Her expertise includes international expansion, product strategy & development, new business launches, operational improvement, strategic partnerships, joint ventures (JVs), and acquisitions.

Laura holds a Master of Science (MSc) in Decision Science from the London School of Economics and Political Science, and a Bachelor of Science (BS) in Operations Research & Industrial Engineering from Cornell University.

Her professional journey includes roles such as Product Manager, Product Commercialization, Global Product Lead - New Business Development, and Principal, Global Revenue Strategy, at Google.

She has also worked as a Strategic Advisor at Media Relevance, Independent Consultant in Product Strategy at Guardian News & Media, Independent Consultant in Corporate Strategy at Arqiva, and in Corporate Development at Channel 4.

Additionally, Laura has experience in Strategy and Commercial Development at Channel 4, as well as in Consultant roles at Roland Berger Strategy Consultants and Discovery Communications.