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Laura Milton
Brand Director - Fabric & Home Care Wellness Delivery at Procter & Gamble
Professional Background
Laura Milton's career trajectory is a testament to her dedication and expertise in brand management. With four years of valuable experience at Procter & Gamble (P&G), Laura has developed a robust skillset that encompasses various aspects of brand strategy and innovation. Her journey at P&G began as an Assistant Brand Manager in the fabric care division, which includes well-known brands such as Tide, Gain, Downy, Bounce, Unstopables, and Dreft. Here, her focus was on enhancing club channel strategies, optimizing influencer marketing, and improving product visibility on store shelves,
After demonstrating exceptional capabilities in her initial role, Laura was promoted to Brand Manager, where she played a crucial role in driving disruptive innovation and developing new business models. Her innovative mindset and strategic thinking led her to transition into overseeing P&G’s Wellness strategy, effectively aligning the brand with consumer needs and market trends. Currently, as the Brand Director for Fabric and Home Care, Laura is at the forefront of managing and launching P&G’s Wellness portfolio of brands. This role emphasizes her leadership skills and her ability to navigate complex market dynamics, ensuring that P&G remains a market leader in consumer health and well-being.
Education and Achievements
Laura’s educational background laid a solid foundation for her impressive career in brand management. She earned her Bachelor of Science in Business from the esteemed Kelley School of Business at Indiana University. At IU, Laura concentrated her studies on Marketing, Professional Sales, and Journalism, equipping her with a diverse set of skills that enhance her effectiveness in understanding consumer behavior and crafting compelling brand narratives.
While at Indiana University, Laura was actively involved in various organizations and initiatives that helped her hone her professional skills. She served as a Research Assistant, where she engaged in rigorous analysis, contributing to projects that required critical thinking and strategic insight. This experience not only augmented her analytical capabilities but also cultivated her collaboration skills as she worked closely with faculty and peers.
During her academic journey, Laura also undertook several internships that provided her with practical experience in different facets of marketing and sales. Notably, she interned at The Kraft Heinz Company as a Sales Intern in the Meals & Desserts sector, where she gained firsthand knowledge of consumer goods and the intricacies of the food industry. Additionally, her time at AT&T as a Product Marketing Management Intern allowed her to delve into telecommunications marketing, further broadening her skillset.
Achievements
Throughout her career, Laura Milton has achieved significant milestones that highlight her capabilities and contributions to the field of brand management. At Procter & Gamble, she has been instrumental in launching wellness-driven product lines that resonate with modern consumers who prioritize health and well-being. Her innovative approaches to brand strategy have helped P&G connect with diverse consumer segments, fostering brand loyalty and market share growth.
Laura’s efforts in influencer marketing have enhanced brand visibility and consumer engagement, exemplifying her ability to leverage contemporary marketing techniques effectively. By focusing on improving product placement and visibility at the shelf level, she has directly contributed to boosting sales and customer satisfaction across the product lines she manages.
Not only has Laura demonstrated extraordinary performance at P&G, but she also brings a wealth of insights from her previous roles. Her background as a Sales Associate at Culinary Connection, and her position as a Back Room Manager at Bath & Body Works, provided her with early experience in retail operations, customer service, and product management.
Further enhancing her marketing expertise, Laura’s internship as a Social Media Marketing Intern at Glass Beehive Communication allowed her to explore digital marketing strategies, contributing to her comprehensive understanding of the interplay between traditional and digital marketing channels.
Laura Milton's professional journey is characterized by her commitment to excellence in brand management, her innovative spirit, and her dedication to advancing the brands she manages. Her education and diverse experiences equip her with a multifaceted perspective in the marketing landscape, making her a notable leader in her field.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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