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Laura McGinnis
Director of Product Marketing & Strategy
Laura McGinnis is a seasoned e-commerce and corporate strategy leader with a strong background in product marketing and new business development.
Laura has a proven track record of scaling profitable businesses at large global brands and project managing new verticals at high-growth startups.
She founded Girls Score Goals, a girls' soccer program in underserved neighborhoods during a Fulbright Scholarship in Uruguay, and later founded Bloom Journal, a media project highlighting women entrepreneurs and hosting charity events in NYC.
Laura's career has focused on integrating her personal passions for gender and racial equity with her professional pursuits, working at progressive women-founded startups and values-driven global brands committed to impactful change.
Education-wise, Laura holds a Master of Business Administration (MBA) with a focus on Entrepreneurship, Digital Innovation, and Venture Capital from INSEAD. She also earned a Bachelor of Arts (B.A.) Cum Laude with majors in Economics and Spanish, along with a minor in Painting from Washington University in St. Louis. Additionally, she participated in a study abroad program at Pontificia Universidad Católica de Chile.
During her career, Laura has held various key positions in renowned organizations. She was a Principal and Venture Capital Summer Associate at Balderton Capital, Strategy Consultant at 15 Percent Pledge, Director of Product Marketing & Strategy at Away, Director of Apparel Strategy at Away, Director of Retail & Ecommerce at The Wing, Online Women's Merchandise Manager and Online Kids' Merchandise Manager at H&M, Global Merchandiser at Abercrombie & Fitch Co., and Assistant Global Merchandiser at Abercrombie & Fitch Co. She was also a Fulbright Scholar and the Founder of Girls Score Goals at Fulbright Association.
Laura McGinnis excels in driving business growth, developing strategic marketing plans, and spearheading new initiatives within the e-commerce and corporate strategy domains.