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Laura Kelley
Manager, Recommerce at REI
Laura Kelley is the Senior Manager of Recommerce at REI, leading the company's Re/Supply used gear business strategy.125 She is based in the Seattle area, specifically Kirkland, Washington.6
Professional Role and Achievements:
- Senior Manager of REI's Recommerce business5
- Leads strategy for REI's used gear program, which has over doubled in the last five years1
- Responsible for executing REI's vision to become a leading platform for secondhand outdoor gear5
Business Insights: Kelley has been instrumental in transforming REI's used gear business from traditional garage sales to a strategic, profitable recommerce program. She emphasizes that their resale business is not just a sustainability initiative, but a robust business model that:
- Keeps nearly 1.5 million items in circulation annually1
- Helps lower barriers to outdoor activities
- Attracts younger customers interested in sustainable shopping2
Professional Characteristics: Colleagues describe her as an exceptional leader with a unique talent for unifying teams towards common goals.4 She is highly organized and brings extensive experience in recommerce and retail strategy.
Personal Background: Originally from Ohio, Kelley is an avid skier who now makes her home in Seattle.3 Her professional approach focuses on creating business models that align with company values while providing environmental and economic benefits.
