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Laura Hubbard
Public Affairs, Communications and Marketing Expert - Comms Director, Electronic Transactions Association
Professional Background
Laura Hubbard is an accomplished communications and marketing professional with a robust career spanning over two decades. Her extensive experience encompasses strategic planning, integrated campaigns, and maintaining a positive brand image. With a proven track record in executing successful marketing initiatives for notable organizations, including the Consumer Electronics Association (CEA) and the Electronic Transactions Association (ETA), Laura has repeatedly demonstrated her ability to craft messages that resonate with diverse audiences.
Laura began her career journey as an Account Executive at GolinHarris, where she honed her skills in public relations and communication strategies. Her dedication and talent quickly propelled her through the ranks to become a Senior Account Executive. It was during this time that Laura established herself as an expert in fostering relationships with press and stakeholders, a skill that would prove invaluable throughout her career.
Following her time at GolinHarris, Laura transitioned to the Consumer Electronics Association where she served in various roles, including Manager of Communications and later as Senior Manager of Industry Communications. In these positions, Laura was responsible for overseeing communications strategies that promoted industry initiatives and ensured that key stakeholders remained informed and engaged.
Most recently, Laura has held the position of Director of Communications at the Electronic Transactions Association, where she has played a crucial role in driving the organization’s messaging and public relations efforts. Her expertise in advocacy and issues management has enabled her to provide insightful regulatory perspectives that positively impact the electronic transactions industry. Her efforts have not only contributed to the organization’s growth but also to a clearer understanding of the broader implications of industry-related messages.
Education and Achievements
Throughout her illustrious career, Laura Hubbard has consistently demonstrated an unwavering commitment to her professional development and excellence in communications. While the specific details of her education are not highlighted, it is evident that she possesses a foundational knowledge that aids her in navigating the complexities of communications, marketing, and public affairs.
Among Laura’s notable achievements are her successful execution of impactful campaigns, particularly during her tenure at CEA. Her ability to intertwine marketing and strategic messaging has garnered attention from industry leaders and peers alike. By leveraging her communications expertise, Laura has effectively guided companies in maintaining a positive and consistent brand image, enabling them to thrive in competitive environments.
In her role at Story Partners as Vice President of Marketing, Laura’s extensive knowledge and proactive approach enabled her to develop initiatives that supported brand objectives while connecting deeply with target audiences. Her passion for advocacy and implementation of comprehensive communication strategies have solidified her status as a respected authority in her field.
Achievements
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Director of Communications at ETA: Leading the communications team at the Electronic Transactions Association, Laura has successfully managed communications strategies that advance the organization’s mission and goals. Her expertise in managing messaging around legislative and regulatory changes has been crucial in shaping public perception around electronic transactions issues.
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Marketing Strategies at Story Partners: As Vice President of Marketing, Laura crafted and executed innovative marketing strategies that not only aligned with the company’s objectives but resulted in measurable outcomes, demonstrating her ability to drive success through integrated campaigns.
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Industry Communications at CEA: Laura’s work at the Consumer Electronics Association was pivotal in establishing effective communication channels that reached stakeholders across multiple levels, amplifying the organization’s voice and enhancing its visibility in the electronics industry.
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Development and Communications at Sewall-Belmont House and Museum: In her earlier role as Development and Communications Manager at the Sewall-Belmont House and Museum, Laura employed her communication skills to promote historical education and advocacy, laying a strong foundation for her future endeavors in public affairs and issues management.
In summary, Laura Hubbard is a well-versed communications and marketing strategist who has carved a niche for herself in the industry through her extensive experience and innate ability to develop and execute successful campaigns. Her dedication to fostering relationships and managing brand narratives has positioned her as a key player in her field, making her an invaluable asset to any organization she is a part of.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.
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