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Laura Hedrick
VP, Data and Partnerships at Standard
Professional Background
Laura Hedrick is an accomplished marketing professional with a strong academic foundation in European History from the prestigious University of St. Andrews. With a Master of Letters (MLitt) in European History and a Bachelor of Arts (BA) in History from Mary Baldwin College, Laura has combined her scholarly background with extensive practical experience in the digital marketing domain. Her career has spanned various roles, showcasing her expertise in driving effective marketing strategies and campaigns across different sectors.
Laura's professional trajectory is marked by her significant contributions as the Director of Paid Marketing at CuriosityStream, where she played a pivotal role in enhancing the company's digital outreach and engagement. In her earlier role as Digital Marketing Manager at the same organization, she developed and implemented targeted marketing strategies that successfully attracted a diverse audience to CuriosityStream’s platform. Her strategic vision and innovative approach to digital marketing have made her a key player in the organization’s growth and success.
Before her tenure at CuriosityStream, Laura honed her marketing skills as a Digital Marketing Specialist at KETTLER and Mindful Leader Inc., where she utilized her deep understanding of digital media to craft campaigns that resonated with consumer needs and preferences. Her ability to adapt to the fast-paced nature of these roles has not only enhanced her technical skills but also her problem-solving capabilities, which are essential in today’s marketing landscape.
In addition to her marketing roles, Laura’s early career as a Researcher at the University of St. Andrews reflects her dedication to in-depth analysis and research, skills that have been invaluable in her marketing endeavors. This analytical background also supported her freelance work as a Marketing and Design Consultant, where she assisted various businesses in developing their brand presence and marketing strategies. Her creativity was further showcased during her time as a Graphic Designer at Allsorts Promotional Products, where she developed visually appealing designs that communicated effectively with target markets.
Laura's deep-seated passion for both history and marketing continues to inform her professional pursuits, allowing her to approach challenges with a unique perspective that combines analytical thinking and creativity. With her extensive experience and a proven track record of success, Laura Hedrick stands out as a thought leader in the digital marketing space, always eager to embrace new opportunities and ideas.
Education and Achievements
Laura's educational background is distinguished, with a Master of Letters (MLitt) in European History from the University of St. Andrews, a leading institution renowned for its rigorous academic programs. Her studies have imparted her with a thorough understanding of historical contexts, critical thinking, and research methodologies, all of which are invaluable in the field of marketing, particularly in understanding consumer behavior and crafting compelling narratives.
Her Bachelor of Arts (BA) in History from Mary Baldwin College provides her with a solid foundation in the liberal arts, fostering her skills in communication, analysis, and writing. This educational journey has not only prepared her for her roles in marketing but also empowered her to contribute thoughtfully to discussions on branding, consumer engagement, and digital strategy.
Throughout her career, Laura has achieved multiple milestones, including leading impactful marketing campaigns that have resulted in measurable growth for organizations. Her expertise in digital marketing strategies—spanning social media marketing, content marketing, and analytics—enables her to create tailored solutions that drive engagement and conversions.
Notable Achievements
- Director of Paid Marketing at CuriosityStream: Successfully developed and executed paid marketing strategies resulting in significant audience growth and brand visibility for the streaming service.
- Digital Marketing Manager at CuriosityStream: Enhanced digital presence through innovative marketing campaigns, pushing for higher user engagement and retention rates.
- Digital Marketing Specialist at KETTLER and Mindful Leader Inc.: Created and implemented digital marketing initiatives that built strong brand recognition and fostered community engagement.
- Researcher at University of St. Andrews: Conducted thorough research that informed marketing strategies and enriched understanding of historical trends affecting consumer behaviors.
- Graphic Designer at Allsorts Promotional Products: Developed compelling marketing materials that supported brand messaging and consumer outreach efforts.
tags
digital marketing
marketing strategy
CuriosityStream
European history
University of St. Andrews
Mary Baldwin College
research skills
graphic design
marketing consultant
social media marketing
content marketing
audience engagement
Location
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