Laura Guido-Clark

Laura Guido-Clark is a prominent American designer and the CEO of Love Good Color, a company she founded in 2017. She is recognized for her innovative approach to color, materials, and texture in consumer products, which she describes as an "Experience Consultant" role. This title reflects her focus on understanding human emotional responses to design elements, particularly color.125

Background and Education

Guido-Clark hails from Dearborn, Michigan, and attended Wayne State University in Detroit. Her early inspiration came from the transformative colors in The Wizard of Oz, which influenced her decision to pursue a career in design instead of medicine.13

Career Highlights

• Love Good Color: At NeoCon 2017, she launched a groundbreaking color methodology called Love Good Color. This methodology integrates scientific principles with aesthetic theories to help designers consider emotional responses when selecting colors.123 It has been adopted by various firms, including Gensler and Adobe.2
• Project Color Corps: In 2011, she founded this nonprofit organization aimed at revitalizing urban neighborhoods through the use of color and pattern. The initiative focuses on community engagement and education about color's impact on well-being.14
• Collaborations: Throughout her career, Guido-Clark has worked with major brands such as Herman Miller, HP, Samsung, and Toyota, advising them on how to effectively use color and materials in their products.24

Recognition and Influence

Guido-Clark has received several accolades for her work, including the Leadership Award of Excellence from the IIDA Northern California Chapter in 2014. She is also a sought-after speaker on the topics of design and color at international events.14 Her contributions extend to writing articles on color theory and its application in design for various publications.1

In summary, Laura Guido-Clark is a thought leader in the field of design, particularly concerning how color influences human emotions and interactions with products and spaces. Her work continues to shape the way designers approach color in their projects.