Laura Grey

Laura Grey is a data-driven marketing leader with extensive expertise in marketing strategy and execution, awareness, acquisition, retention, and growth campaigns. She is an agile and innovative thinker who can effortlessly tailor campaigns for different environments like entrepreneurial, nonprofit, agency, and corporate. Laura holds an MS in Integrated Marketing Communications from Roosevelt University and a BA in Communications and Rhetorical Studies from Marquette University.

Laura has worked as the Senior Director of Marketing at Valley of the Sun United Way and as a Business Owner and Principal Consultant at Banning Street Marketing. She has also served as the Chief Marketing Officer - Marketing and Sales Operations at Arizona Science Center, Senior Manager - Shared Services, Marketing Analytics at American Automobile Association (AAA), Director - Internal Brand Management at Sallie Mae, and AVP/Director of Marketing Services at Sallie Mae. She has worked as the Director of Marketing at NextStudent, an Adjunct Professor at Roosevelt University, and a Brand Support Manager, Direct and Database Marketing Group at Leo Burnett Advertising.

Laura Grey has a proven track record in leading strategic planning sessions, implementing multi-channel campaigns, analyzing customer data and performance metrics to optimize impact and drive increased market share, engagement, and retention. She specializes in Salesforce Marketing Cloud/Journey Builder, customer analytics, and audience segmentation.