Laura Granieri

Laura Granieri is a skilled market research professional with years of experience in the industry. She has worked for Ipsos, GfK, and other organizations, honing her skills in data analysis, research techniques, and market insights. With a Magister en Investigación de mercados, medios y opinión from Universidad de Ciencias Empresariales y Sociales, and a Lic. en Sociología from Universidad de Buenos Aires, Laura has a strong foundation in both social sciences and applied research methodologies. Currently working as an Analista Senior Market Insights at Despegar, she helps businesses make data-driven decisions, leading research projects, and providing valuable insights that can be used to improve customer experience, product development, and business strategy.

Throughout her career, Laura has developed expertise in market research, customer segmentation, brand perception, and consumer behavior. Working on different projects for various industries, she has gained valuable experience in primary and secondary research, online surveys, focus groups, and data analysis. She has also worked extensively in report writing, presenting complex data to clients, and developing actionable recommendations for their businesses.

In summary, Laura Granieri is an experienced market research professional with a passion for data, insights, and consumer behavior. With skills in market research, customer segmentation, and brand perception, she brings a deep understanding of consumer insights to the table. Working for organizations such as Ipsos, GfK, and Despegar, Laura helps businesses make informed decisions by providing insights that can be used to improve customer experience, product development, and business strategy.