Laura Geller

Laura Geller is a prominent figure in the beauty industry, known for founding her eponymous makeup brand, Laura Geller Beauty, LLC. Here are some key details about her:

Career and Company

Laura Geller founded her namesake company in 1997.1 As a makeup artist, she started by opening the Laura Geller Makeup Studios on New York City's Upper East Side in 1993.3 The brand's first product launch on QVC, a face contouring kit, was an immediate success, selling out quickly.1

Brand Philosophy

Laura Geller Beauty is known for:

• Offering high-quality color cosmetics in flattering, wearable shades1
• Pioneering "Baked" products - multi-tasking powders delivering vibrant color1
• Creating Spackle®, an innovative under-makeup primer1
• Focusing on easy-to-use, effective makeup that doesn't require complex application techniques2

Current Role

Although Laura Geller Beauty was acquired by AS Beauty in 2019, Laura remains heavily involved with the brand.2 Her current responsibilities include:

• Working on product development and innovation
• Being the face of the brand
• Participating in marketing initiatives
• Serving as spokesperson on QVC
• Engaging in social media activities, including Instagram and Facebook Lives, and TikTok videos2

Brand Focus

Laura Geller Beauty has recently emphasized catering to customers aged 40 and above, using real-life "Geller Girls" between 40 and 80 in their ad campaigns.2 However, the brand maintains that their products are suitable for all ages, from teenagers to those in their 90s.2

Personal Involvement

At 65, Laura Geller continues to be passionate about her brand, treating it as if she still owns it despite the acquisition.2 She remains committed to understanding and serving her customers, maintaining the brand's relevance in the ever-changing beauty industry.